Module 1

Create Art that Actually Sells 

Nothing else will work if you don't do this one thing.

In this first module, we focus on preparing your mindset for success, because your mindset is the foundation of selling art. We dive into the mental shifts and perspectives needed to truly understand what makes art not just valuable, but marketable. You’ll learn how to approach your creative process with clarity and confidence, ensuring you’re aligned with the art market's needs.

We’ll help you craft a clear, compelling vision for your artwork—focusing on the emotional and visual impact that will resonate with buyers. From defining your colour palette and shapes to understanding how your pieces fit into today’s interior design trends, we’ll equip you with the insight to make your work both visually appealing and commercially viable. With the right mindset and a solid plan in place, you’ll be ready to create art that’s not only beautiful but sellable—even before you pick up your paintbrush.

Module 2

How to Make & Sell Art Prints

Create a Profitable Product Mix

Have you ever wondered how successful online art stores manage to offer such a diverse range of products? The secret lies in a mindset shift—thinking strategically about how to offer your art in ways that align with both your creative vision and business goals.

In this module, we’ll show you how to implement a proven strategy: selling made-to-order artwork. This means you can have your artwork available for purchase on your website without upfront costs—you only pay to produce the piece when a customer places an order. No risk, just opportunity.

As an added bonus, you won’t need a warehouse full of stock. Your art will be printed and framed directly by your printer or framer, and shipped straight to your customer—making it easy, efficient, and scalable.

We’ll also explore how print sales can complement your original and commissioned work, offering an additional revenue stream that aligns with your overall business strategy, all while allowing you to work in a way that fits your lifestyle and goals.

Module 3

Pricing Your Art for Profit

Get Crystal Clear on Your Costs, Profit, and Income Goals

When it comes to pricing your artwork, it’s not just about setting a number—it’s about adopting a strategic mindset that ensures profitability while staying aligned with your business vision. Pricing involves considering factors like supplier costs, shipping, and business expenses. But more than that, it’s about setting up a system that allows you to build a sustainable income from your art.

In this module, I guide you through a step-by-step process to ensure your pricing strategy supports both your financial goals and creative journey. You’ll receive a downloadable spreadsheet that makes it easy to calculate your exact costs, understand your profit margins, and assess the financial health of your business.

With this tool, you’ll gain the clarity needed to predict and control your income, ensuring there’s enough profit to offer customer discounts, invest in paid ads, and scale your business—all while staying true to your artistic vision.

Module 4

Building Your Brand, Marketing, and Increasing Exposure

Unlock Art Sales Through Mindset-Driven Marketing Strategies

This is the largest and most transformative module of the course—where you’ll learn how to elevate your art business through strategic branding and marketing that goes beyond just social media. Successful marketing starts with a mindset shift: thinking of yourself as a brand and embracing the strategies that will help you connect with buyers and grow multiple income streams from your artwork.

In this module, we’ll cover everything from building a compelling brand identity to driving traffic to your website. We’ll dive into my proven four-platform strategy, which will help you expand your reach and sell art across various channels, ensuring you’re not relying on one platform alone.

You’ll discover how to market your artwork visually, design a cohesive brand and website that represents your unique style, and write product descriptions that not only sell but also connect emotionally with your audience. We’ll also tackle how to present yourself authentically on social media in a way that feels natural and true to your brand—helping you show up confidently without compromising your personal values.

This all-encompassing approach ensures that your art stands out, attracts the right buyers, and turns your passion into a thriving business.

Plus, you’ll receive downloadable tools, resources, and templates to streamline your efforts, including:

• Brand Plan Template

• Social Media Marketing Plan

• Social Media Schedule

• Reel Filming Prompts & Caption Ideas

• And much, much more…

Module 5

Your Business Plan & Strategy for the Next 6 Months

Creating your Abundant Life and Thriving

By the end of this course, you won’t be left wondering what to do next. This final module is all about setting you up for sustained success—with a clear strategy, actionable steps, and the right mindset to propel you forward.

You’ll receive a comprehensive 6-Month Business Plan template designed to help you apply everything you’ve learned and set specific, measurable goals for the next six months. With this roadmap, you’ll know exactly where to focus your energy, and how to continue building a thriving, profitable art business—one that aligns with your creative vision and income aspirations.

We’ll also dive into how to maintain your well-being and balance as your workload grows and sales increase. It’s not just about working harder; it’s about working smarter and staying in alignment with your lifestyle and values.

To help you stay organised and motivated along the way, you’ll get access to Monthly Reset Checklists and other printable resources—tools designed to keep you on track, maintain momentum, and ensure you’re always ready for your inevitable success.